An ad prepared for the pro-voluntary euthanasia group Exit International has been banned from Australian commercial TV. The ad was refused classification by the Commercials Advice service of Free TV Australia, an industry body governed by Australia’s major commercial TV networks.
Exit International says the Commercials Advice service refused to classify the ad because they said it breached a section of the Commercial Television Code of Practice which bans the promotion or encouragement of suicide. Under the Code, a commercial that is refused classification by the Commercials Advice service may not be broadcast on commercial TV. Exit International says the ad is an expression of free speech and political communication.