Professor Ross Fitzgerald, who co-authored, Under the Influence: A History of Alcohol in Australia, says more education and cultural change is needed. Premier Anna Bligh unveiled her plan this week to tackle alcohol-related violence in trouble areas such as Brisbane’s Fortitude Valley, the Gold Coast and Townsville. But Professor Fitzgerald says “They’re only band-aid solutions. Alcohol is by far the most dangerous drug in our community”. Professor Fitzgerald says the Bligh Government needs to “bite the bullet” and take on the liquor industry, banning advertising in sport and before 9.30pm, and introducing taxes based on alcoholic content.